{"id":2489,"date":"2016-07-14T12:45:58","date_gmt":"2016-07-14T12:45:58","guid":{"rendered":"https:\/\/lawlinguists.com\/?p=2489"},"modified":"2017-08-24T08:20:19","modified_gmt":"2017-08-24T08:20:19","slug":"emojis-will-brands-get-right-customers-saying","status":"publish","type":"post","link":"https:\/\/lawlinguists.com\/de\/emojis-will-brands-get-right-customers-saying\/","title":{"rendered":"Emojis: will brands get right what their customers are saying?"},"content":{"rendered":"<p><strong>Emojis are the universal language of social networks<\/strong><strong>. Will brands get right what their customers are saying?<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>It does not matter if we want to admit it or not, emoticons have become part of our daily conversations. For a regular user of any digital communication channel is not the same to leave a comment or have a conversation without using one of these icons.<\/p>\n<p>&nbsp;<\/p>\n<p>This has happened because when we communicate, we use very strong expressions (such as sarcasm) and have developed the &#8222;ability&#8220; to express this through emoticons.<\/p>\n<p>Take a simple example. Think of all the situations where you have used this <a href=\"https:\/\/lawlinguists.com\/wp-content\/uploads\/2016\/07\/Imagen1.png\"><img decoding=\"async\" class=\"alignnone wp-image-2490\" src=\"https:\/\/lawlinguists.com\/wp-content\/uploads\/2016\/07\/Imagen1-150x150.png\" alt=\"Imagen1\" width=\"42\" height=\"42\" srcset=\"https:\/\/lawlinguists.com\/wp-content\/uploads\/2016\/07\/Imagen1-150x150.png 150w, https:\/\/lawlinguists.com\/wp-content\/uploads\/2016\/07\/Imagen1.png 225w\" sizes=\"(max-width: 42px) 100vw, 42px\" \/><\/a>\u00a0face in a conversation. Its meaning may well change depending on where you are and what you say around it.<\/p>\n<p>&nbsp;<\/p>\n<p>This way of communication has reached such a high level that today, we are very careful when selecting that \u201cface\u201d when your girlfriend is mad at you.<\/p>\n<p>&nbsp;<\/p>\n<p>Because of this Synthesio \u2014 the solution that helps teams listen to, analyse, and engage with consumer conversations across social and mainstream media \u2014 is announcing support for emoji and emoticon analysis in 17 different languages, along with a new analysis tool.<\/p>\n<p>&nbsp;<\/p>\n<p>They said: \u201cThe biggest difference with emoticons throughout the globe, especially in Western countries versus Asian countries, is about the characters used and their direction,\u201d Matthew Zito, chief strategy officer at Synthesio told me. \u201cFor example, in Western countries, most of the faces are laid sideways, such as :-), and ;O. Westerners use mostly Latin characters.\u201d<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<h2>But it is a different story in Asia<\/h2>\n<p>\u201cIn Asian countries, you\u2019ll see characters used to express emotion,\u201d Zito said. \u201cFor example, \u2018crying face\u2019 in Korean is \u3160_\u3160, or \uff3e\u25bd\uff3e in Japanese. These are not \u2018laid\u2019 characters but rather are standing faces.\u201d\u00a0\u00a0<strong>This is the reason why emoji have become the universal language of emotions.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>In social listening, understanding when a prospective or current customer is happy, sad, or enraged with your product or service is important. In fact, listening to people on social media will give you an immediate competitive advantage. As I found in my study of social media tools and tactics, almost one-third of social media complaints are ignored by brands. That\u2019s over 280 million unanswered complaints per year.<\/p>\n<p>&nbsp;<\/p>\n<p>Synthesio\u2019s new capabilities allow brands to capitalize on the popular usage of emoticons and emojis as forms of expression online. You can now react appropriately if someone thinks your product is\u00a0\u00a0<a href=\"https:\/\/lawlinguists.com\/wp-content\/uploads\/2016\/07\/image2.png\"><img decoding=\"async\" class=\"alignnone wp-image-2492\" src=\"https:\/\/lawlinguists.com\/wp-content\/uploads\/2016\/07\/image2-150x150.png\" alt=\"image2\" width=\"41\" height=\"41\" srcset=\"https:\/\/lawlinguists.com\/wp-content\/uploads\/2016\/07\/image2-150x150.png 150w, https:\/\/lawlinguists.com\/wp-content\/uploads\/2016\/07\/image2-300x300.png 300w, https:\/\/lawlinguists.com\/wp-content\/uploads\/2016\/07\/image2-768x768.png 768w, https:\/\/lawlinguists.com\/wp-content\/uploads\/2016\/07\/image2-540x540.png 540w, https:\/\/lawlinguists.com\/wp-content\/uploads\/2016\/07\/image2.png 1024w\" sizes=\"(max-width: 41px) 100vw, 41px\" \/><\/a>or your service was\u00a0<a href=\"https:\/\/lawlinguists.com\/wp-content\/uploads\/2016\/07\/image3.png\"><img decoding=\"async\" class=\"alignnone wp-image-2493\" src=\"https:\/\/lawlinguists.com\/wp-content\/uploads\/2016\/07\/image3-150x150.png\" alt=\"image3\" width=\"40\" height=\"40\" \/><\/a>.<\/p>\n<p>&nbsp;<\/p>\n<p>Both Synthesio Reveal and the support for emoji and emoticons across 17 languages within the existing Synthesio suite are available from today.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Emojis are the universal language of social networks. Will brands get right what their customers are saying? &nbsp; It does not matter if we want to admit it or not, emoticons have become part of our daily conversations. For a regular user of any digital&#8230;<\/p>\n","protected":false},"author":4,"featured_media":2494,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[74,37],"tags":[75,76],"class_list":["post-2489","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-communication","category-facts","tag-brand","tag-emojis"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Emojis: will brands get right what their customers are saying?<\/title>\n<meta name=\"description\" content=\"Emojis are the universal language of social networks . 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